We studied the removal of zinc ions from synthetic brackish water by an adsorption method using natural Algerian Bentonite (NAB). The effect of the main physico chemical parameters-contact time, pH, temperature, ionic strength, clay weight and initial metal ion concentrations on the removal of Zn+2- were investigated. The results showed that equilibrium was attained within 10 min of stirring time. The retention capacity of Zn+2 increased with the increase of pH, the adsorbent dose and ionic strength. A modelization study showed that the adsorption follows Langmuir isotherm, while its kinetics was pseudo-second-order. Based on the results, it was concluded that NAB, which is natural and available, could be used as an alternative for the removal of zinc from saline aqueous solutions.