Adaptive iterative learning control based on the measured input-output data is proposed to solve the traditional iterative learning control problem in the batch process. It produces a control law with self-tuning capability by combining a batch-to-batch model estimation procedure with the control design technique. To build the unknown batch operation system, the finite impulse response (FIR) model with the lifted system is constructed for easy construction of a recursive least squares algorithm. It can identify the pattern of the current operation batch. The proposed model reference control method is applied to feedback control of the lifted system. It finds an appropriate control input so that the desired performance of the batch output can track the prescribed finite-time trajectory by iterative trials. Furthermore, on-line tracking control is developed to explore the possible adjustments of the future input trajectories within a batch. This can remove the disturbances in the current batch rather than the next batch trial and keep the product specifications consistent at the end of each batch. To validate the theoretical findings of the proposed strategies, two simulation problems are investigated.