The effects of the surface charge type and density C496, C492 and A130LMW polyacrylamides (PAMs) on the rheological behavior of real industrial papermaking suspensions were quantitatively related to the degree of flocculation for the same industrial papermaking suspensions. The floc sizes were larger but less dense when anionic PAM was used, and this due to the repulsive forces between the anionic PAM and colloidal particles, leading to the development of open structure flocs of less density. On the other hand, rheological measurements showed that the papermaking suspension is thixotropic with a measurable yield stress. The results showed that the magnitude of the critical stress, τc, complex viscosity, η *, elastic modulus, G', and viscous modulus, G'', depend on the number of interactions between the PAM chains and particle surface and the strength of those interactions. Cationic PAM showed higher values of η *, G', G'' and τc compared to anionic PAM. This behavior is in good agreement with Bingham yield stress, τB, adsorption and effective floc density results. Similar to oscillatory measurements, creep measurements also showed that the deformation was much lower for the cationic PAM based suspensions than for the anionic PAM based suspensions. Furthermore, the results revealed that increasing the cationic PAM surface charge decreases the floc size but increases the adsorption rate, elasticity and effective floc density proposing differences in the floc structures, which are not revealed clearly in the Bingham yield stress measurements.