Lanthanum (0.5, 0.6, 0.75, 0.9 and 1 wt%) was added as a second metal on the 9 wt% WO3/SiO2 catalysts by the incipient wetness impregnation method. The catalysts were tested in the metathesis reaction of ethylene and 2-butene using either pure 2% trans-2-butene and the mixture of 1% cis- and 1% trans-2-butene as the reaction feed and were characterized by X-ray diffraction (XRD), nitrogen physisorption (BET), inductively coupled plasma optical emission spectrometry (ICP-OES), scanning electron microscopy, ion-exchange titration, FT-Raman, ammonia temperature programmed desorption (NH3-TPD) and reactant temperature programmed desorption (reactant-TPD). An optimum lanthanum loading at 0.5 wt% could improve dispersion of tungsten active phase and adsorption properties of the reactants on the catalysts. The adsorption of the mixed cis/trans-2-butene isomer was much improved on the La-WO3/SiO2 catalysts with 0.5 wt% La.