Platinum catalysts were prepared by impregnating platinum precursor on titania-, vanadia-, zirconia- and ceria-incorporated silicas followed by hydrogen peroxide treatment. The effects of the oxide incorporation and the hydrogen peroxide treatment in the preparation of the platinum catalysts on their platinum dispersion and catalytic activity in carbon monoxide oxidation were investigated. XRD, TEM, EXAFS, XPS and carbon monoxide chemisorption studies confirmed the high dispersion of platinum even on silica by the oxide incorporation and hydrogen peroxide treatment. However, the type of oxides incorporated on silica caused considerable variances in the adsorption and the catalytic activity in the oxidation of carbon monoxide on them. The incorporation of titania, zirconia and ceria on silica and further hydrogen peroxide treatment enhanced the platinum dispersion, resulting in the improved catalytic activities. Among the catalysts supported on the oxide-incorporated silicas, the platinum catalyst supported on zirconia-incorporated silica exhibited the highest activity because of the highest platinum dispersion due to the formation of Pt-O-Zr bonds.